The economic hardships on noncommercial broadcasters should bring changes in regulations...
The economic hardships on noncommercial broadcasters should bring changes in regulations and operations, said David Oxenford, a Davis Wright attorney. “Realistic, flexible and understandable rules need to be adopted,” the broadcast lawyer said in a blog post. One option to…
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consider could include making clarifications and amendments to the FCC’s own rules that interpret and implement the Communications Act, he said: The underwriting rules “are not necessarily straightforward, and often lead to confusion.” Gray areas include event marketing, concert promotion and live appearances, “where such fundraising may have an incidental benefit to commercial groups,” he said. The agency raised issues about noncommercial stations involved in local marketing agreements, which allow noncommercial licensees “to retain the license and the flexibility to resume full independent operations when economic times are more robust,” Oxenford wrote. Inflexibility in this area may cause the sale of more stations in the future, he added.