Global TV ad sales should increase 3.8 percent in 2011...
Global TV ad sales should increase 3.8 percent in 2011 to $149 billion, Informa Telecoms & Media said. “Growth thereafter will generally be slow, though the soccer World Cup Finals in Brazil will boost the 2014 figures and the 2016…
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Olympics (also in Brazil) will have a similar impact.” The forecast for 2011, after sales gained more than 10 percent in 2010, reflects the perception that the global economic recovery isn’t on solid footing, said Adam Thomas, Informa’s media research manager. Audiences have become more fragmented, giving advertisers more outlets to turn to reach them, he said, allowing advertisers to “negotiate lower rates."