Q1 radio sales gained 3 percent from a year earlier...
Q1 radio sales gained 3 percent from a year earlier to $3.78 billion, the Radio Ad Bureau said Friday. Sharp increases in ads bought by the auto, insurance and beverages sectors helped results, as did growth in stations’ off-air and…
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digital revenue, RAB said. “The consistent ad spending increases from advertisers in Radio’s top 5 categories are significant,” President Jeff Haley said in a news release. During the quarter the communications industry spent $338 million on radio ads, led by AT&T, which spent $122 million and Comcast which spent $83 million, RAB said. Verizon Wireless spent $54 million and the Fox TV network spent $38 million, it said.