As of February, 38 percent of U.S. TV households had...
As of February, 38 percent of U.S. TV households had a DVR, Nielsen said. Only 28 percent of Hispanic TV households had one, and 36 percent of Asian TV households did, Nielsen said. Mobile video viewing in Q4 2010 increased…
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41 percent from a year ago, Nielsen said, reporting that 24.7 million mobile subscribers watched video on their phone during the quarter. On average they watched 4 hours and 20 minutes of mobile video a month during the quarter, and youth age 12-17 watched an average of 7 hours and 13 minutes a month, the most of any age group. TV ad spending increased 8 percent in 2010 to $69 billion. Prime time ad spending gained 8 percent to $20 billion, it said. Commercials are getting shorter, Nielsen said. Though 53 percent of all prime time ads were traditional 30-second spots, the number of shorter ads increased 12 percent while the number of ads longer than 35 second dropped 6 percent, it said.