A major challenge for public, educational and governmental (PEG) channels is figuring...
A major challenge for public, educational and governmental (PEG) channels is figuring out how to “deliver significant content to many platforms and reach many consumers through many media,” said Michael Wassenaar, executive director of the St. Paul (Minn.) Neighborhood Network.…
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ESPN is a good example of how different platforms can work together, he said during a National Association of Telecommunications Officers and Advisors webinar. ESPN is “a very successful content provider that works with huge audiences across the country” using different platforms that reinforce one another, instead of replacing one another, he said. Developing mobile applications for PEG content is labor-intensive and the biggest problem is investing in research and development, he added. To help PEG channels obtain a mobile presence, PEG advocates suggested holding government apps contests for developers. “There has to be a direct constituent benefit rather than an app that benefits the government,” said Karen Neuman, an attorney who represents PEGs at St. Ledger-Roty Neuman. She outlined the policy implications that must be considered by PEGs that want to use social media and mobile platforms. Organizations should create terms of service that clearly articulate the government’s purpose, she said. Privacy policies must clarify any data collecting entity and explain links to third party policies, she said. The Cable Act and other communications laws “have not kept up to speed with emerging technologies,” she said.