Connected TVs are expected to account for 21 percent of...
Connected TVs are expected to account for 21 percent of all TVs shipped in 2010, DisplaySearch said Wednesday. “The looming risk now is what happens if every connected TV gets used,” said Paul Gray, director of European TV Research at…
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DisplaySearch. Netflix already accounts for 20 percent of peak Internet traffic in the U.S., so “it’s reasonable to ask if the infrastructure can cope,” he said. TV makers must “understand that broadband access does not scale endlessly like broadcast reception,” he warned. Sales of connected IPTV TVs grew 38 percent in January-November from the same period last year, and now make up almost 12 percent of all flat-panel TV sales, DisplaySearch parent company NPD said. Consumers with connected TVs are using the online features and most are pleased with the experience, according to the findings of a recent NPD study, it said. Forty-five percent of consumers polled who owned an Internet-connected TV indicated that they accessed online features, NPD said. Of the consumers who connected their TVs to the Web, 57 percent said they were using them to access Netflix, while 47 percent were viewing videos on YouTube, NPD said. Fifty-four percent, meanwhile, said they accessed video, music or photos on their home networks. Video services, including “the ubiquitous” Netflix and “the rapidly expanding” Hulu Plus, are “leading the way on connected TV usage,” said Rubin.