The DVR is the new TV network. During prime time,...
The DVR is the new TV network. During prime time, enough people are watching shows they've recorded on their DVRs that together they would be the 35th most popular program, CBS Chief Research Officer David Poltrack said Monday at a…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
UBS investor conference. “The networks each face a new competitor in every prime time hour, a competitor equal to the other full broadcast networks -- the collective playback of their own programming,” he said. For CBS shows, about a fifth of total audiences come from some form of playback, Poltrack said. Across the four major networks, about 35 percent of viewers watch after the initial broadcast, he said. DVR penetration increased 4 percentage points from a year ago to 38 percent of TV households, Poltrack said. “You can no longer pay much attention to the overnight” ratings, he said. “Each network gains a substantial amount of incremental viewers from playback."