The Senate passed the CALM Act by unanimous consent Wednesday. The bill...
The Senate passed the CALM Act by unanimous consent Wednesday. The bill aims to turn the volume on loud commercials down to the level of regular programming. S-8247 would direct the FCC to adopt and enforce a volume limit within…
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one year of the law’s enactment. The bill would allow the agency to grant waivers to TV providers that demonstrate hardship complying. The version of the measure that passed included new language on compliance: “Any broadcast television operator, cable operator, or other multichannel video programming distributor that installs, utilizes, and maintains in a commercially reasonable manner the equipment and associated software in compliance with the regulations issued by the Federal Communications Commission in accordance with subsection (a) shall be deemed to be in compliance with such regulations.” The bill is to protect consumers, said Chairman Jay Rockefeller, D-W. Va., of the Senate Commerce Committee. “This common sense bill will make sure advertisers can’t just blast advertisements at consumers at unbearable volume levels.” The bill now goes to the House for consideration.