The Internet-related market in 2025 will be driven mainly by growth...
The Internet-related market in 2025 will be driven mainly by growth from outside today’s high-income economy, concluded a report published Wednesday by Cisco and the Monitor Group’s Global Business Network. “The next two or three billion Internet users will be…
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mostly in emerging markets and very different from the first two billion,” said Enrique Rueda-Sabater, Cisco’s director of strategy and economics and a co-author of the report. “Global business models and national policies will fail if they are based on old expectations of behavior, preferences and success.” Other trends identified by the report are that global governance of the Internet will remain substantially unchanged by 2025 and that the QWERTY keyboard will no longer be the main Internet interface, having been passed up by technologies such as touch screens and voice and gesture recognition. “Digital natives” who grew up with the Internet will relate to it in markedly different ways than earlier generations, the report added. They'll view it as fundamental as thinking and conversing are to earlier generations and will be more comfortable with less privacy online. Pricing models will become more flexible to address a lack of available bandwidth, as flat pricing will become a rarity, the report said.