Arbitron Q2 sales gained 1.8 percent from a year earlier to...
Arbitron Q2 sales gained 1.8 percent from a year earlier to $88.3 million. Costs increased 2.1 percent to $87.7 million. Working closely with radio clients, Arbitron will promote the medium to advertisers and marketers, CEO William Kerr told investors. “We…
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are looking to become an advocate for radio and to increase the medium’s profile in the ad buying and planning process.” Profit gained 8.7 percent to $3.8 million.