Joint Public Media Interface Gets $1 Million, Six Months for Development
The Corporation for Public Broadcasting is investing $1 million in an Application Programming Interface called the Public Media Platform, it said. The platform, to be used jointly by American Public Media, NPR, PBS, Public Radio International and the Public Radio Exchange, will allow public media partners to share a variety of content across a digital distribution network. Pubmedia leaders hope it will lead to more innovations in mobile applications, third-party sites, blogs, mashups and widgets.
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CPB’s investment in the Public Media Platform lasts for six months and will be managed by a leadership team and an advisory council. NPR President Vivian Schiller, on behalf of the participating organizations, unveiled the project Monday at the Wired Business Conference. “Content presenters of all kinds will be able to draw on a vast body of high-quality text, audio, video and data, and most important, the public will be better served with more access to contextual, trustworthy news from local to international,” she said in a written statement. In a list of potential uses for the Public Media Platform, NPR said it could create a “rich mix” of local and national content from a variety of sources in the public media world, distribute pubmedia content to a wider audience, provide context for major news events, and become a resource for mobile applications, delivering geo-targeted or topic-targeted news and information.
The five public media organizations involved will meet regularly with an advisory council including leaders from public and independent media organizations. They include Document Cloud, iTVs, KPBS San Diego, KQED San Francisco, Louisville Public Media, Mashery, Miro, the National Black Programming Consortium, North Country Public Radio, the Station Resource Group and WGBH-TV Boston. The team will be creating a development plan and working prototype. An NPR spokeswoman said work on the project over the six months of CPB funding will be “intensive.”