Wireless
The U.S. Mobile Health market would reach $4.6 billion by 2014, but would be fragmented across many solutions and device types, said a report by CSMG, the strategy division of professional service company TMNG Global. If certain broad health care…
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reforms are instituted, like pay-for-performance, adoption could accelerate, it said. Key mHealth technology opportunities include monitoring, personal emergency response services, telemedicine, mobile medical equipment, mobile health information and RFID tracking and health/fitness software. The report cited the National Broadband Plan, which estimates $700 billion in savings over 15-25 years from teleHealth initiatives. Given the complexity of mHealth, growth will require collaboration across telecom and health care-centric players, the report said, saying mobile network operators and device manufacturers must address build/buy/partner implications that vary by potential mHealth solution. MHealth would also need to gain reimbursement from payers as clinical solutions. Additionally, insurance/Medicare-paid mHealth solutions offer tremendous potential revenue, but also pose business model risks if reimbursement rates are cut. New solutions must demonstrate proof of efficacy to win reimbursement codes and to date, results have been mixed, the report said. Key drivers that would affect the pace and direction of mHealth include mobile/connected device technology innovation, broader health care industry reform and health care-specific technology developments like adoption of electronic medical records.