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Overall mobile applications downloads are expected to increase from over seven billion in 2009 to almost 50 billion by 2012, said a report commissioned by app developer GetJar. The revenue from mobile apps, which includes both paid downloads and revenue…
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from advertising and virtual goods, is expected to increase from $4.1 billion in 2009 to $17.5 billion by 2012, it said. Though on-deck (operator managed) mobile apps sales exceeded those from off-deck in 2009, by 2012, off-deck is expected to hold the lion’s share of the mobile apps revenue, the report said. The app market is different in emerging nations, where to effectively monetize the business, creative strategies are needed to attract new consumers and different business models would be required to make the regional ecosystems viable, the report said. Overall, by improving discovery, improving user experience, dropping price barriers, and increasing developer revenue share, the apps business can continue to prosper, it said.