Arbitron’s use of the Portable People Meter is being investigated...
Arbitron’s use of the Portable People Meter is being investigated by the House Oversight Committee, Chairman Edolphus Towns, D-N.Y., told the FCC in a recent letter. “I remain deeply concerned that without deliberate and timely investigations into this matter…
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the increased use of PPM will further threaten the financial viability of minority targeted radio stations,” Towns said. He asked the FCC to provide the committee by Wednesday an update on the inquiry the commission began May 18 (CD May 19 p5). Arbitron “welcomes” the opportunity to discuss the effectiveness of its PPM technology, President Michael Skarzynski said in a statement. The company is gathering input from stakeholders and has made several improvements, he said, including increased targets for measuring the level of minority listeners in PPM samples. “We maintain an ongoing dialogue with broadcasters, industry groups, advertising agencies, the Federal Communications Commission, and Congress,” Skarzynski said.