TV and magazines still have the most impact among millennials—...
TV and magazines still have the most impact among millennials -- consumers 14-25 -- and Generation Xers, 26-42, according to a November survey ordered by Deloitte and presented Wednesday at the National Association of Television Program Executives conference in…
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Las Vegas on Internet TV. They're followed by the Internet. The willingness to pay for ad-free content has declined among all groups surveyed. “Young consumers would rather have limited interruptions than pay for no commercials,” said Diane Robina, Comcast’s emerging networks president. “You are going to see a lot of content offered to consumers for free, often in exchange for your personal information. … Millennials are screen- agnostic. When they are watching TV on their computer, to them that’s watching TV.” She said programmers have to recognize that the cellphone is the “single most important device” that people own, but developing programming is held by the subscription fees. “Pricing has to come down or be free, or at most a small charge with your phone service.” Senior Vice President Tom Zappala of ABC Family said insisting that ABC programs accompany the ABC player makes it easier to make money on the content. He said the profusion of platforms has created problems in timing shows. “Our affiliates now include the telcos and iTunes, so scheduling has gotten more difficult and complicated because you have so many affiliates to satisfy now.”