By 2011, 80 percent of media consumed will be digital, FanTrust E...
By 2011, 80 percent of media consumed will be digital, FanTrust Entertainment President Catherine Warren said on a panel organized by the National Association of Television Program Executives. Despite the emergence of DTV, multiplatform distribution still faces significant obstacles,…
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the speakers said, including monetization, rights issues and scale. “There’s a lot of sex appeal when talking about cross-platform, but … there’s a tremendous amount of operational savvy required to pull these things off,” Digital Media Strategies founder Janet Balis said. “And mobile is developing even more slowly.” A possible solution is producing directly for the Internet, then getting broadcast revenue through conventional syndication.