Online advertising revenue grew 15 percent the first half of 2008...
Online advertising revenue grew 15 percent the first half of 2008 over that period last year, a new half-year record, the Interactive Advertising Bureau said. But a decline of 0.3 percent occurred between Q1 and Q2 of 2008, IAB…
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said. The “essentially flat performance” between quarters, as opposed to half-year periods, stemmed partly from “cyclical advertising trends,” IAB President Randall Rothenberg said. Search and display ad revenue were up 24 percent and 19 percent the first half of the year, totaling $5.1 billion and $3.8 billion. Digital video revenue accounted for 3 percent of the display category through June, up from 1 percent through June 2007 -- the only display subcategory showing growth. Banner ads and rich-media revenue remained at 21 percent and 7 percent of the display category.