‘In hindsight, we accomplished brand confusion’ naming an industr...
“In hindsight, we accomplished brand confusion” naming an industry show “NXTcomm,” USTelecom President Walter McCormick said Monday in a phone conference. After being Supercomm for years, then briefly splitting into “TeleNext” and “GlobalComm,” the show debuted as NXTcomm in…
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2007. In 2009 it again will be Supercomm, held June 8-11 in Chicago. The name game was a product of the dynamic between the Telecommunications Industry Association and USTelecom. After breaking up, the groups reunited in 2007, thinking “NXTcomm” a catchy combination of TeleNext and GlobalComm, McCormick said. But the names were tough to keep straight, he said. Now planning a revamped show structure for 2009, USTelecom and TIA have revived the familiar Supercomm, he said. The show, with a focus on “21st century broadband,” will cover communications technology more broadly than “niche” trade shows, McCormick said. Invited are wireline companies of all sizes, wireless, cable and satellite carriers, healthcare and other companies with high-speed networks, government bodies, and content and entertainment providers, the event organizers said.