The FCC immediately should start looking into Arbitron’s audience...
The FCC immediately should start looking into Arbitron’s audience-measurement devices (CD Aug 8 p12), said a coalition of advocacy groups and 10 companies serving minority audiences. Arbitron’s Portable People Meters “grossly undercount” the number of minorities in radio audiences,…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
said its emergency petition for a commission inquiry under section 403 of the Communications Act. The petition was filed by the PPM Coalition, whose members include the Minority Media and Telecommunications Council, National Association of Black Owned Broadcasters, the Spanish Radio Association, Spanish Broadcasting and Univision. “Unless the Commission acts now, the current PPM methodology will most likely wipe out half of the nation’s minority broadcasters -- beginning on October 8, 2008, when PPM attains currency in eight markets including the top four radio markets,” they said. “Years of negotiations with Arbitron have produced only stonewalling and delay.” Arbitron said the groups raised no new points and failed to acknowledge that the company still is talking with urban and Hispanic broadcasters, and that the PPM outperforms a written diary of radio listening. Arbitron said the FCC lacks jurisdiction over it but the company is “committed to continue our voluntary meetings with the FCC.”