France’s Internet Rights Forum plans research on legal questions i...
France’s Internet Rights Forum plans research on legal questions in online advertising. Spending is up more than 36 percent last year, showing the Net to be increasingly attractive to advertisers, the body said Thursday. France’s National Consumer Council is…
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considering governance and advertising regulation, and a report ordered by President Nicolas Sarkozy on banning public TV ads is due June 25. Two recent court rulings protected online ads for alcoholic drinks, and, more generally, emergence of social networking sites, the forum said. The creation of vast databases is spurring development of new forms of advertising, including contextual ads. A Forum working group will study ads for alcoholic beverages, tobacco, medicines and other products, as well as ads for lawyers and practitioners in other regulated professions. The panel of Internet users, legal experts, business representatives and consumer advocates also will consider contextual ads, viral marketing and other new forms of online advertising, the Forum said. It begins work next month.