More ads are appearing on mobile phones, Nielsen said. Nearly a ...
More ads are appearing on mobile phones, Nielsen said. Nearly a quarter of U.S. mobile subscribers said they've seen an ad on their phones the last month, up 38 percent from the last time Nielsen checked six months ago.…
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Half of those said they responded to the ad in some way, according to Nielsen. Among ethnic groups, Asian-Americans and African-Americans are the likeliest to recall seeing a mobile ad. “We see an increasing trend of consumers willing to trade off and receive advertising to gain more -- and better -- mobile content,” Nielsen Mobile Vice President of Mobile Media Jeff Herrmann said in a news release. Of those Nielsen surveyed, 13 percent said they would tolerate ads if it improves the media and content available on their phones, while 32 percent of data users said they wouldn’t mind ads if it lowered their overall bills.