Total U.S. ad spending during the first half of the year dropped ...
Total U.S. ad spending during the first half of the year dropped 0.5 percent from the same period a year earlier, Nielsen said. Network radio spending dropped 8.5 percent, the most of any category Nielsen tracks. Spot TV ad…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
sales in the top 100 markets fell 4.6 percent from a year ago. Network TV fell 3.8 percent, spot radio fell 1.8 percent, and cable ad sales slipped 0.3 percent. Internet ad sales increased 23 percent from last year, Nielsen said. Product placement is on the rise on broadcast and cable network programming, it said.