The 700 MHz auction will be ‘more unpredictable than most’ becaus...
The 700 MHz auction will be “more unpredictable than most” because its rules take “several novel approaches,” such as anonymous bidding, package bidding and reserve prices, “that are significantly different than those used in prior auctions, at least on…
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this scale,” Stifel Nicolaus said in a report. The analysts repeated their prediction that the auction is “unlikely to result in a new national wireless carrier” because of “maturing markets and limited bidders.” Mature wireless and broadband markets make it harder for a new entrant to compete, the report said. Stifel Nicolaus said it’s doubtful that Google or EchoStar “will emerge with a national license,” although Google has indicated it plans to bid. The auction structure gives new entrants few ways of obtaining a national license and incumbents have economic incentives to outbid newcomers, said the report issued Friday.