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The FCC told a telemarketer it must deal with a $1.38 million fin...

The FCC told a telemarketer it must deal with a $1.38 million fine for delivering unsolicited advertisements over facsimile machines. The company, Extreme Leads, has 30 days to pay the fine or file a written statement seeking reduction or…

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cancellation of the fine. The commission said the company was accused of delivering at least 218 unsolicited fax ads to 132 consumers. The faxes advertised mortgage services and other financial services, the FCC said. The agency said it sent a “citation” to Extreme Leads in June 2006, warning it could be fined up to $11,000 a violation. The company didn’t respond and more complaints were filed with the commission, the agency said. The FCC said the notice issued Tuesday is based on advertisements sent after the FCC contacted Extreme Leads last year. The fine is based on 146 ads at $4,500 each, but the commission raised the amount to $10,000 for 72 unsolicited ads received after consumers asked Extreme Leads to stop faxing, or tried to. The FCC said 38 consumers asked Extreme Leads to stop sending faxes and instead received a total of 56 more ads. Nine consumers couldn’t reach the company because the telephone number provided didn’t work. Those consumers received an additional 16 ads, the FCC said.