U.K. consumers are keen to try British Telecom’s (BT’s) mobile br...
U.K. consumers are keen to try British Telecom’s (BT’s) mobile broadcast digital TV and radio service, set to launch later this year, BT said. A pilot study, with 1,000 subjects the 3rd-largest of its kind in Europe, found 2/3…
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willing to pay up to Pounds 8 ($14) a month to get digital radio and TV over mobile phones, BT said. BT Movio is carried via the digital audio broadcast network over an Internet-Protocol smartphone from Virgin Mobile, BT’s partner in the venture. Most study subjects said they'd consider upgrading their phones to get the service. Nearly 3/4 said they'd pay for the service on their current networks if competitively priced, and 38% said they'd switch networks. Around 38% said they tune in weekly or more often to digital TV and radio on cellphones, with TV time averaging more than an hour weekly and radio time more than 90 minutes. A “large proportion” of testers said they would like their mobiles to get up to 5 kinds of mobile TV channel, including news, sports, sitcoms, music and comedy. BT Movio complements 3G-based mobile TV, so unlimited users will have access to live broadcasts on multiple digital TV and radio channels. BT is talking to mobile operators about rolling out a consumer service after the wholesale product becomes available.