Spanish-language low power TV stations may overtake full power ri...
Spanish-language low power TV stations may overtake full power rivals next year, predicted BIA Financial Network (BIAFN). In June, almost half the 151 Spanish stations were low-power, said the media researcher. In making its forecast, the group referred to…
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recent purchases of low power Hispanic TV stations by McGraw-Hill and Viacom. Even though low power stations aren’t available in an entire media market, “there is tremendous value in buying them,” said Raquel Tomasino, exec. vp- Catells & Asociados, an Hispanic ad agency. Such stations “are delivering [to] the metro and outlying areas, which is where Hispanics live,” said Tomasino in a statement accompanying the BIAFN report. Univision has 54 low power and “Class A” stations, while Telefutura has 38 and Telemundo has 32, said BIAFN.