About 12% of U.S. households had HDTV sets at the end of Sept., u...
About 12% of U.S. households had HDTV sets at the end of Sept., up from 7% a year ago, said Leichtman Research Group. Growth came mainly from price cuts of about 1/3 over the past year. Other key findings:…
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(1) 89% of adults have heard of HDTV. (2) HDTV price averaged $1,600, down from $2,400 a year ago. (3) 18% of owners of HDTVs expect to buy another in the next year. (4) 11% of nonowners are likely to buy one in the next year if the price hits $1,000. Meanwhile, Kagan Research forecast that 82% of U.S. households will have HDTV by 2010, and 377 million HDTV sets will be sold by 2015. Kagan said there were 11 million HDTV households at the end of 2004, with an average of 1.2 HDTV sets. It predicted HDTV prices will drop 38% by 2010, to an average of $1,139. Other Kagan estimates: (1) 9.1 million HDTV sets will be sold in 2005, up from 5.6 million in 2004. (2) Cable HDTV subscribers will reach 3.8 million this year, and 30 million by 2010. (3) There will be 18 million DBS HDTV subscribers by 2010.