Customer service convenience is driving demand for bundled home c...
Customer service convenience is driving demand for bundled home communications, according to a survey from Telephia, a performance measurement company. “Cable TV operators and national and RBOC companies are empowered by the growth of emerging technologies such as VoIP…
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and IPTV,” since they let them offer richer bundled service packages to customers, Kanishka Agarwal, vp-new products, said. “Certainly, this will lead to intense competition among the providers, and those who deliver customer convenience in billing, pricing and care will be well- positioned to win.” In the survey, 71% of respondents said having one bill for all services was an important benefit. More than half (54%) said discounts from bundling also were important, while 40% of respondents noted that a single contact for customer care was an advantage, the company said.