Sirius in March captured a 44% share of the retail market for sat...
Sirius in March captured a 44% share of the retail market for satellite radio receivers, selling over 32,000 aftermarket radios, the company said Fri., citing the latest available NPD point-of-sale data. Sirius said its March sales volume was a…
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110% improvement over the same month a year earlier and a 38% increase from Feb. CEO Joseph Clayton told analysts that March was his company’s 2nd best sales month ever, behind only Dec. An XM spokesman responded that the NPD data cited by Sirius doesn’t include all major retail accounts, but especially Wal-Mart. With all those retailers and outlets factored in, Sirius’s share would be much less than 44%, he said. The bottom line of success is not how many radios are sold but how many subscriptions are activated, the XM spokesman said. In terms of subscriptions activated from receivers sold at retail, XM had a 72% share to Sirius’s 28%, the spokesman said. Moreover, XM had 1.68 million subscribers to Sirius’s 360,000 as of April 1. “We added 320 000 subscribers in the first quarter,” or nearly as many “as Sirius has overall,” the spokesman said: “We've nearly equaled their subscriber amounts in one quarter.”