Annual spending on national network cable TV ads rose to a new hi...
Annual spending on national network cable TV ads rose to a new high of $12.7 billion in 2003, up 16.7% from 2002, according to the Cable Ad Bureau (CAB). The additional $1.82 billion accounted for 2/3 of the combined…
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gains of all sources of national TV revenue -- cable, broadcast and syndication, CAB said. Cable’s share of national TV ad spending was 34.1%, up from 31.5% in 2002, while the broadcast share slipped to 56.8% from 60% the year before, CAB said. Syndication’s share rose to 9.1% from 8.5%, CAB said. Procter & Gamble had the largest increase in cable TV ad spending among individual advertisers, up $128.3 million from 2002. Pharmaceutical maker Novartis posted the largest percentage increase in cable outlays, 158%, as its annual spending rose to $98.2 million from $38 million the year before.