The Direct Mktg. Assn. (DMA) told FCC Consumer & Governmental Aff...
The Direct Mktg. Assn. (DMA) told FCC Consumer & Governmental Affairs Bureau Chief Dane Snowden this week it still hadn’t reached agreement with NeuStar to prevent autodialed telemarketing calls on some wireless phones. DMA had raised concerns at the…
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FCC before wireless local number portability (LNP) took effect Nov. 24 on how telemarketers could be notified when a wireline number changed to wireless. The Telephone Consumer Protection Act (TCPA) bars autodialed telemarketing calls to wireless phones. Snowden recently wrote to DMA on how telemarketers could comply with the TCPA, laying out several options that NeuStar had presented, including the possibility of a secure Web site for telemarketers receiving routine updates on wireless numbers. DMA told Snowden Tues. that NeuStar had withdrawn an offer to potentially provide access to such a centralized database. “The 2 other options NeuStar presented in its ex parte submission do not appear to be workable or cost effective,” DMA said. As an example, it said companies conducting national telemarketing campaigns would be subject to the “burdensome” process of collecting data from nearly 700 different telecom providers. “This will likely prove unreliable, and would unquestionably entail undue burden and expense,” DMA argued. “DMA and its members still have no feasible way to avoid placing autodialed calls” to customers who have ported wireline numbers to a wireless system, it said. “Unless we can expeditiously resolve this problem, we remain troubled by the prospect that intermodal number porting will spawn thousands of unintentional TCPA violations in the coming months.”