The CEA said it was developing point-of-sale educational pieces, ...
The CEA said it was developing point-of-sale educational pieces, including a retailer “tip sheet,” to provide salespeople and consumers with an overview of DTV terminology and reception requirements. CEA said it also was co- producing a retailers’ guide to…
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selling HDTV that would feature frequently asked questions, selling tips and other key information, and was developing an online training and certification program for retailers. The details were in a letter updating the FCC on the CEA’s efforts to move the DTV transition forward. The association said it continued to put on HDTV update meetings around the country that brought together local DTV leaders -- retailers, broadcasters, programmers and other service providers -- to discuss how best to promote DTV in their markets. CEA Pres. Gary Shapiro said his group would continue its media tour and consumer home show appearances to raise consumer interest about HDTV. The media tour hit 75 major media markets in 2002 and CEA representatives appeared on more than 134 TV and 3,194 radio programs, including CNN Headline News, CNBC, BBC, CNET and Webfn First Business, CEA said. Shapiro said CEA had devoted roughly $5 million in human and monetary resources to promote HDTV. The CEA said its letter to the agency was meant to supplement those submitted by individual DTV manufacturers last week. The FCC has been receiving hundreds of responses from cable, broadcast, satellite and consumer electronics companies since it asked them to update the Commission on their DTV efforts. The CEA letter also urged the FCC to act expeditiously on the cable-CE “plug-&-play” agreement.