CEA said it’s developing point-of-sale educational pieces, includ...
CEA said it’s developing point-of-sale educational pieces, including a retailer “tip sheet,” to provide salespeople and consumers with an overview of DTV terminology and reception requirements. CEA said it’s also co-producing retailers guide to selling HDTV that will feature…
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frequently asked questions, selling tips and other key information, and is developing an online training and certification program for retailers. Details were included in letter updating FCC on CEA’s efforts to move DTV transition forward. Assn. said it continues to put on HDTV update meetings around country that bring together local DTV leaders -- retailers, broadcasters, programmers and other service providers -- to discuss how best to promote DTV in their particular market. CEA Pres. Gary Shapiro said CEA will continue its media tour and consumer home show appearances to raise consumer interest about HDTV. Media tour hit 75 major media markets in 2002 and CEA representatives appeared on more than 134 TV and 3,194 radio programs, including CNN Headline News, CNBC, BBC, CNET and Webfn First Business, CEA said. Shapiro said CEA has devoted human and monetary resources of roughly $5 million to promote HDTV. CEA said its letter to agency was meant to supplement those submitted by individual DTV manufacturers over past week. FCC has been receiving hundreds of responses from cable, broadcast, satellite, and consumer electronics companies after agency asked them to update FCC on their DTV efforts. CEA letter also urges FCC to act expeditiously on cable-CE “plug-&- play” agreement.