Digital penetration is reaching a critical mass, with 2/3 of cons...
Digital penetration is reaching a critical mass, with 2/3 of consumers saying their home is now (38%) or is about to become (26%) digital, a study by Horowitz Assoc. said. The key driver has been the competition between cable…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
and DBS, it said, with cable now having the lead with 21% penetration, vs. satellite’s 17%. The study, Transitioning to the Digital Home, found that 21% of cable operators were offering video-on-demand (VoD) from content packages, 11% server-based VoD and 6% PVR. “There is no doubt the consumer is going digital and the competition for digital customers is driving the launch of the most advanced services -- PVR, VoD and HDTV,” Pres. Howard Horowitz said.