DBS market share has leveled out at 25% of premium TV users, Solo...
DBS market share has leveled out at 25% of premium TV users, Solomon Wolff Study said. Cable TV continues to dominate pay-TV market with 75% of households and market penetration is increasing. DBS “growth has waned,” Solomon- Wolff partner…
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Joey Wolff said: “Cable TV services are now having more success in holding customers, getting new premium TV customers and getting back some who had switched to satellite TV.” DBS still holds edge in customer satisfaction, study said. Total of 34% of DBS subscribers are satisfied with service compared with 22% for cable. DirecTV has highest satisfaction level in DBS market with 38% and Cox leads among cable operators with 29%. Solomon-Wolff used data from 6,800 participants from 250,000 Internet users that completed survey form on company Web site.