‘The more that Americans watch movies on DVD and VCR, the more th...
“The more that Americans watch movies on DVD and VCR, the more they go to the movie theater,” said MPAA Pres. Jack Valenti. Speaking Tues. at SHOWEST in Las Vegas, he said 50% of those who viewed DVDs in…
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their homes and 38% who watched VCRs were “frequent” or “occasional” moviegoers. Valenti had high praise for motion picture code (upon which TV code is patterned, with Valenti CEO of both), saying parents “like and trust what we are offering them. Year after year, parental approval of the rating has risen steadily.”