Reflecting ‘post-Sept. 11 realities’ and ’the new [ad] landscape,...
Reflecting “post-Sept. 11 realities” and “the new [ad] landscape,” TV Bureau of Advertising (TvB) downgraded its national spot and local TV ad projections for this year and next. However, TvB Pres. Chris Rohrs said: “We remain optimistic about 2002…
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even while recognizing there are greater uncertainties in the outlook.” TvB predicted total TV non-network advertising would be down 15-17% this year, national spot dropping 22-24%, local off 8-10%. For 2002, TvB expects spot advertising to increase 2.5-5.5%, national up 3-6%, local up 2-5%. “There is emerging evidence that… recovery could take shape sooner rather than later if the war and counterterrorism efforts progress well,” TvB Vp-Research Harold Simpson said.