Major cable programmer urged industry to start monthly subscripti...
Major cable programmer urged industry to start monthly subscription-on-demand (SoD) services first because of Hollywood’s reluctance to make first-run movies available for video-on-demand (VoD) on transactional basis. Speaking at CTAM conference in New Orleans Fri., Que Spaulding, pres. of…
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distribution for Starz Encore Group, argued that SoD would prove to be much stronger and more lucrative business model than VoD because consumers were far more used to paying flat monthly fees for cable, cell phone, ISP, other services. He also said SoD, which Starz Encore already offers, would provide more stable revenue to cable operators than VoD and help educate consumers about benefits of VoD.