Nearly 2 million TV households subscribe to both cable and DBS in...
Nearly 2 million TV households subscribe to both cable and DBS in U.S., Centris research firm said in new consumer study. It said 20% of DBS subscribers had been cable customers previously and 40% lived in areas where cable…
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wasn’t available. Study said digital cable subscribers hooked up more TVs to their service (2.43 per home) than either analog cable (2.17) or DBS customers (1.54). Centris said: (1) Both digital cable and DBS subscribers had higher-than-average income and were more likely to have children. (2) Digital cable and DBS customers ordered far more pay-per-view movies and events than analog cable subscribers. (3) DBS and digital cable subscribers were more involved in VHS, DVD and videogames. (4) DBS and digital cable customers were more likely to own PCs and use Internet. In particular, digital cable subscribers are much more likely to have broadband service (11.3% vs. national average of 4.5%) and make purchases over Web.