Editing Technologies Corp. (ETC) said it would install Microsoft ...
Editing Technologies Corp. (ETC) said it would install Microsoft Windows 2000 operating system (OS) across line of broadcast editing equipment by year-end. Addition of new OS is major change for ETC, which previously focused on DOS-based gear that it…
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will continue to carry as “long as there is a market for it,” Pres.-CEO Arnold Taylor said. ETC introduced first of its Windows-based products -- file server controller (FSC 1000) -- earlier this year at $25,000-$30,000 and plans to extend OS to nonlinear editing products and broadcast delay systems ($14,000- $15,000), he said. Windows-based products carry $5,000-$7,000 premium over similarly features DOS devices, Taylor said. “The marketplace seems to think that Microsoft is the answer to all the problems,” he said. “For us, the transition was not something we desired, but something that our customers requested.” While Windows has made inroads in file server market, DOS continues to dominate in nonlinear editing. Since being acquired by real estate developer Leis Industries in Jan., ETC has embarked on new strategies including expanding worldwide sales network to 12-15 resellers from 3, Sales & Mktg. Vp Rollin Sanford said. It also may enter new distribution channels including postproduction, he said. Previously, ETC focused on sales to TV networks including CBS, NBC, Fox.