Broadcasters will begin considering setting up new technology dev...
Broadcasters will begin considering setting up new technology development center to help manage technology transition as result of meeting Tues. at NAB, according to Greg Schmidt of LIN TV, acting co-pres. of MSTV. He said there was “strong consensus”…
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at meeting of broadcast executives and officials of NAB and MSTV that “we need to put some resources in” to create entity that “over the next few years could end up being something quite substantial.” Schmidt and MSTV staff will begin drawing up tentative business plan for center for final decision later, he told us. “We're seeing a sea change in broadcasters’ relationship to technology,” Schmidt said. “There is a strong feeling that we need to be more aggressive in managing technology development.” One official said new technology center could function similarly to cable’s CableLabs. Broadcasters already have Advanced TV Technology Center, which originally was created to test DTV, and it could have role in process, official said. In addition, MSTV staffers will seek approval from financial contributors to recent VSB-COFDM to use some remaining funds to begin working on ways to improve DTV technology, Schmidt said. Meeting was intended to inform broadcasters about improvements in DTV transmission system, and no final decisions were made, we're told.