Teens and younger kids now watch more ad-supported cable programm...
Teens and younger kids now watch more ad-supported cable programming during prime time than shows from Big 4 broadcast networks, Cable Ad Bureau (CAB) said in its latest analysis of Nielsen Media Research data. CAB study said basic cable…
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networks had averaged 11 prime-time rating and 38 share of teen TV viewers through first 21 weeks of TV season, compared with 10.4 rating and 35.9 share for combination of ABC, CBS, NBC, Fox. Similarly, CAB said, basic cable networks had averaged 10.5 prime-time rating and 44.1 share of kids 2-11, as opposed to 7.2 rating and 30.3 share for 4 major broadcast networks. Both sets of figures were sharp reversals from 8 years ago, when broadcasters still commanded lion’s share of both markets, CAB said.