Only 40% of consumers have heard term ‘broadband’ and even 45% of...
Only 40% of consumers have heard term “broadband” and even 45% of that group can’t define word, CTAM said in its latest study. In its continuing poll of consumer attitudes on cable and telecom issues, CTAM found that consumers…
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were most aware of high- speed Internet access features and benefits, including choice of ISPs; constant online connection; much faster Web access; ability to be online and on phone at same time with one phone line. Study said younger and high-income consumers were more aware than others. CTAM said: (1) At least 40% of surveyed consumers found high-speed Internet access very desirable. (2) 25% were interested in remote Internet access while traveling. (3) 45% were interested in streaming some type of programming to their PCs. (4) 25% were interested in watching full-length movies, film clips and news clips on PCs. (5) 63% of African- Americans and 54% of Hispanics were interested in at least one type of streamed programming.