‘Multimedia is the direction the industry is going,’ Tribune Chmn...
“Multimedia is the direction the industry is going,” Tribune Chmn. John Madigan told Bear, Stearns Media conference in Boca Raton Tues., referring to placing content on TV, Internet and other platforms: “Multiple distribution channels in the same market enable…
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media companies to do at least 3 things better: share and enrich content, cross-promote brands and cross-sell advertising.”