In face of ‘current soft advertising economy,’ combined local and...
In face of “current soft advertising economy,” combined local and national spot radio advertising in Jan. was down 3% from same month in 2000, which had 18% increase in radio ad sales, Radio Ad Bureau said. In Jan. 2001,…
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local ad sales were up 1% but national spot was down 15%, RAB said. “This performance, up against the extraordinary growth in January 2000… will be a strong achievement for the radio industry when compared with other economic indicators,” RAB Pres. Gary Fries said.