Over-air TV had 52% more viewers than ad-supported cable channels...
Over-air TV had 52% more viewers than ad-supported cable channels for first 6 months of current TV season, TV Bureau of Advertising (TvB) reported. Citing Nielsen figures, TvB said TV stations posted 40.3 rating in Feb., up from 39.3…
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in Jan. -- while cable’s rating dropped to 24.9 in Feb. from 26.2 in Jan. For year-to-date, TV viewing has had average rating of 38.8, cable 25.5, TvB said.