Great, compelling programming and not technology will drive custo...
Great, compelling programming and not technology will drive customers to interactive TV, Liberate Technologies CEO Mitchell Kertzman told PBS Interactive TV Workshop in Washington. As result, broadcasters need to work to provide compelling content, he said. He said public…
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broadcasters needed to include interactive TV in their business plans, exploit platform with compelling content and focus on applications that create stickiness or a revenue model for network operators.