Digital cable and DBS subscribers are watching average of 3-4 mor...
Digital cable and DBS subscribers are watching average of 3-4 more hours of TV per week than analog cable customers, CTAM said. In its latest research study of media usage, CTAM said almost half of DBS and digital cable…
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customers were watching more TV since subscribing to their digital service. Study also found that: (1) DBS and digital cable customers subscribed to more premium movie channels than their analog counterparts. (2) Digital cable and DBS customers tended to be more frequent purchasers of pay-per- view movies, while analog cable subscribers rented videos more often. (3) Home Internet users watched average of 2-4 fewer hours of TV per week than non-Internet users. (4) Digital cable and DBS subscribers used interactive program guides more frequently than other sources of programming information. (5) DBS and digital cable customers were more satisfied with movie choices on their respective TV services than analog cable subscribers.