DBS and other alternate delivery system (ADS) providers continue ...
DBS and other alternate delivery system (ADS) providers continue to make inroads against cable in local markets, according to latest TV Bureau of Advertising (TVB) analysis of Nielsen Media Research data. TVB said data showed that number of TV…
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households receiving cable programming via ADS surged to 12.1% in Nov., up from 11.5% in July. DBS accounted for most of total as its penetration climbed to 9.8% in Nov., from 9% in July. TVB said 118 TV markets now had ADS penetration rates of 15% or more, led by such markets as Jackson, Miss., Shreveport, La., Springfield, Mo..