Applauding NPR’s decision to lease space on exterior of its Washi...
Applauding NPR’s decision to lease space on exterior of its Washington hq to outdoor ad agency, House Financial Services Committee Chmn. Oxley (R-O.) called action “just the kind of innovative thinking that has kept NPR on the cutting edge…
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of noncommercial broadcasting.” Responding to Washington Post article on billboard ads, NPR clarified that leased space would not be for outdoor ad or billboard. “It’s a noncommercial underwriting sign -- identified by D.C. law as wall art or mural. The message displayed on this sign will be equivalent, in intent and spirit, to the underwriting messages that NPR inserts in its programs.” In letter to NPR Pres. Kevin Klose, Oxley termed “hogwash” interpretations of “noncommercial” as restricting NPR from putting up billboards because it was prohibited by law from airing ads. Referring to reported remarks by NPR spokeswoman that billboard deal would allow NPR to “enhance our services while reducing reliance on member station contributions,” he said that formulation could be altered to read, “while reducing our reliance on involuntary contributions from taxpayers who don’t care for our programming in the first place.” NPR spokeswoman said memo that Washington Post report had relied on wasn’t NPR memo but “information put up by a staff member on the intranet.”